"Cool Japan" gives anime heroes a new mission: boost the economy

Reuters While popular anime and manga characters will be harnessed, "Cool Japan" aims to include Japanese food, fashion and services, such as the sumptuous hospitality of the country's inns. What the plan will not do is actually choose what is cool. http://www.reuters.com/article/2013/07/21/japan-cool-idUSL4N0FP0ZH20130721