Xbox One is becoming a great ad for the PS4

TechRadar UK I think something similar is happening right now, but instead of space aliens the culprit is Sony - and instead of a Californian town, it's replaced everybody involved in selling the Xbox One. I'm serious. How else can we explain the curious ... http://www.techradar.com/news/gaming/xbox-one-is-becoming-a-great-ad-for-the-ps4-1164413